Keith Robinsons reframes UX:

In essence, if you’re building a product for use, everyone involved is a UX person.

I do think it’s good to have someone who “owns” UX, and as you grow, someone who’s focused on bringing it all together. What you don’t want is a “specialist” that defines their work by the deliverables they produce. It’s not about deliverables or process, it’s about thinking about your products in a way that helps you define value from a user’s perspective and taking that thinking directly into improving the product.

This is great because as much as most of my work is visual design/UI, Allan discusses UX things with me and everyone contributes to what the product is/should be/how they think it can be better. In a way, everyone is involved in creating the user experience of Save22. 


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